I had heard a bit about the International Makeup Artist Trade Show (IMATS) on beauty forums but, to be perfectly honest, had paid little attention to it as I had assumed that it was only open to makeup artists. It wasn't until I found out that it was part of the itinerary for the Australian Beauty Bloggers Weekend (ABBW, a beauty blogging conference I am going to - more about that later), did I stop and take notice.
Since I was now going, I decided to research the event a little bit more. I kind of imagined that it was just like a giant makeup store with a million different brands, but have since found out that it is so much more. It is not just about your typical beauty/wedding type makeup (although there is that), it also encompasses stage/theatrical makeup and special effects. You can see what I mean from the photos posted below. IMATS is actually an international event (you might have already worked that out from the 'International' in the title!). There are shows in London, Vancouver, Toronto, New York, Los Angeles and, of course, Sydney. Each of the photos below have been collected from the IMATS website, and are an excellent representation of what to expect at the show.
There will be plenty to see at IMATS. Each year there is a student competition and the looks these students create really are works of art. Have a look at the gallery of last years winners to see what I mean. In addition, there are master classes and key note addresses you can attend, in particular is an address by Napoleon Perdis, which I am hoping to attend.
Now, you are probably wondering whether you can buy anything at IMATS? Absolutely! I am not entirely sure whether the prices will be discounted, I have heard in places that they are but then others say that the discount is not that much. I think it is more the convenience of having every makeup brand imaginable under one roof. The full list of exhibitors can be found here; however, brands I am particularly excited to check out are:
- Make Up For Ever
- Napoleon Perdis
So, what am I going to get? I am not entirely sure. I am going to Hawaii in February so am planning on going on a little (or not so little!) shopping spree there so don't know whether to get anything or not at IMATS. I think my plan will be to take $100 spending money and if I can get any of these for around that then I probably will. My shopping list, thus far:
|Make Up For Ever Aqua Liner RRP $35|
|Inglot Freedom palette|
|Yaby World of Pearl Palette RRP $149|
LOCATION:Sydney Convention Centre
Sydney, NSW Australia
Saturaday, September 24th
Sunday, September 25th
Saturday, 8:30 a.m.-5 p.m.
Sunday, 10 a.m.-5 p.m.
IMATS is open to the public. No make-up artist credentials are required to get you in the door.
1 day pass: $40.00
2 day pass: $65.00
Tickets can be pre-purchased here or at the door unless sold out prior (if you are keen to go, I'd pre-purchase to avoid disappointment.
So, who will be going to IMATS Sydney this year? I will be attending on the Saturday. Is anyone else going then? If you are going, have you compiled a shopping list yet? If you have then please spill because I know I am going to be totally overwhelmed and bamboozled once I walk through the doors!