Sunday, 27 November 2011

100% Certified Organic Makeup: NVEY ECO Moisture Rich Fluid Foundation

At the start of the month I received a press release advertising NVEY ECO organic makeup. When it comes to skincare I know quite a lot about organic ranges and ingredients, but it never occurred to me that there could be such thing as organic makeup - the concept literally had never entered my mind. Once I had heard of organic makeup I was actually a bit confused. I know that makeup is often made using minerals so I was wondering how these could be organic - is it possible to get organic dirt or organic rocks to crush to get the minerals? Then I had a light bulb moment, or more accurately, a flashback to year 12 organic chemistry. The term 'organic' refers to something that was once or still is living. Therefore, the ingredients in the makeup that would be organic would be the ones that are plant based. I checked out the NVEY ECO website and they then offered this explanation:

At NVEY ECO, we believe that if you are going to make a product Organic, you go all the way and make it Certified Organic! All NVEY ECO Make-up is NATRUE Certified . Unlike mineral or uncertified products, at NVEY ECO, we have to meet NATRUE’s standards in all ingredients we use. This prohibits us from using many of the ingredients found in mineral or uncertified products many brands use. Further NVEY ECO maintains its own internal standards of sourcing raw materials to ensure safe, ethical and functional colour cosmetics.

NVEY ECO is an Australian made, organic makeup range that was founded in 2005. It has achieve great success in Europe, becoming the number 2 organic makeup brand in France within a year. It was founded by Rohan Widdison, who recognised that there was a huge need for natural makeup that did not compromise on performance. Following the huge success overseas, the brand is now being relaunched in Australia.

I have to confess that I have always hated mineral makeup - in particular mineral foundation. I know how good it is meant to be for the skin; however, it always seem to age me by about 30 years. Wrinkles I had never seen before suddenly became highlighted and accentuated by the mineral foundation. I tested three different brands before coming to the conclusion that mineral makeup just wasn't for me. I rather wear no makeup then suddenly have a face full of wrinkles. When the opportunity to trial NVEY ECO's Moisture Rich Fluid Foundation came about I was hopeful that this would be an alternative to mineral foundation that actually works for me.

I was asked to select a colour from their website that would best match my skintone. This led to my first (and only) complaint about the product. I couldn't, for the life of me, work out what colour foundation would suit me best. I have been colour matched at MAC and I am a NW20 and I use a Look 1 in Napoleon's Camera Finish Foundation but neither of this helped me to work out what I would be with NVEY ECO. I spent a good couple of hours googling away trying to get possible matching tips, without any luck. I eventually came across another natural makeup company that had a chart of faces and what colour foundation their skintone corresponded to. So, even though this was a different company, I picked beige. It was the one I was tending towards anyway as the most pale colour NVEY ECO have is cool ivory and I definitely don't think that my skin would be that pale, plus my skin came up as 'warm' in the MAC colour match; and the next colour up was custard and I thought that would be too yellow for my skin, so beige it was.

Unfortunately, beige ended up being a tad too dark for my skin (as you will see in the photo's below). However, I applied the NVEY ECO Mattifying Compact Powder in transparent neutral to set the foundation and I found that this toned down the colour a lot and made it a much better match for my skin. I know it is best to test foundation in person to get the best match, but this isn't always possible. So, my recommendation to NVEY ECO would be to either update their website with photo's of models whose skin tone matches with each of the colours so that you can match up with them, or to provide better swatches that make it easier for an online consumer to select a colour.

Colour matching aside, I was really impressed with this foundation. It took me a couple of practice runs to work out the best way to apply it, but once I had mastered that I really liked it. The issues I initially had with application were that it actually dries quite quickly so when I was applying it with my fingers I found that it left streaky fingerprint smudges. I then changed to applying it with the Beauty Pod and found the application much easier and more even.

I had read online that the NVEY ECO's Moisture Rich Fluid Foundation transfers easily onto clothing. I did not find that this was the case at all. I did set the foundation with the NVEY ECO Mattifying Compact Powder, so perhaps the people who were complaining about transfer didn't set their foundation? Even in the stinking hot, humid weather we have been having in Sydney lately I still didn't have issues with it shifting. I have fairly normal skin with a tendency to get oily in the T-zone and found that this foundation was perfect for my skin type, although I did moisturise and prime before applying.

The NVEY ECO's Moisture Rich Fluid Foundation felt fairly light on my skin. I only tend to wear foundation on special occasions so I still noticed it on my skin but it didn't feel like a mask or anything like that. It was also easy to layer up to the coverage you needed. I prefer light coverage so I would just apply 1 pump to the Beauty Pod and then use that to do one entire cheek. I would then use a second pump to do the other cheek and a third pump to do the rest of the face. I also experimented using two pumps per cheek - this provided much heavier coverage, though, as I hadn't colour matched the foundation perfectly, this made it too dark for my skin. The photos below are using the 1 pump per cheek method.

One final thing I experimented with was using the foundation as a tinted moisturiser. Keeping with the organic theme I mixed 1 pump with a finger full of my Jurlique Purely Age Defying Moisturiser. The results were spectacular! It provided very light coverage but seemed to even out my skintone and gave a beautiful glow to my skin.

All in all I have been very impressed with this foundation. It didn't provide any of the issues I previously have had with mineral foundations ie making me look 31 going on 60. As long as you work quite fast it is easy to apply gives the ability to increase coverage if that is what you require.

NVEY ECO's Moisture Rich Fluid Foundation
in Beige

Beauty Pod with 1 pump of foundation

My skin without foundation

NVEY ECO's Moisture Rich Fluid Foundation
in beige
NVEY ECO's Moisture Rich Fluid Foundation
set with Mattifying Compact Powder

Looking back at these photos, beige doesn't actually look too dark for m skin. I think this might be thanks to the 1 pump Beauty Pod technique I mastered. If I apply it any thicker then it really does look too dark. In the final pic, the flash has made the powder look quite pale but in real life it actually looks really natural.

If you like the sound of eco friendly organic makeup then I have some fantastic news for you. NVEY ECO are giving customers 20% off all online orders until 21st Dec making it the perfect time to trial their makeup range or buy a bargain Christmas gift. Just enter the code xmas20 at the checkout to get your discount. As an added bonus for Aussie shoppers, if you spend over $50 then shipping is free.

If that is not exciting enough news for you then I have moregood news. I am also giving away a fabulous pack of NVEY ECO makeup. Enter here!

Are you familiar with the concept of organic makeup. Have you personally tried any yourself?

All opinions stated in this blog are my own. I have no affiliation with NVEY ECO and received no remuneration for my comments. This product was provided for consideration.