Monday, 24 October 2011

How to work out which Nivea products will be right for you

Yesterday, in my post on Nivea Creme, I commented how I rarely buy skincare from the supermarket. The main reason for this is that I like to discuss my potential purchase with a sales assistant, make sure that it really is right for me, and to play around with testers to make sure I like the feel and smell of the product. Admittedly though, these days I tend to research products to death, through reading reviews on BeautyHeaven and beauty blogs, that by the time I am ready to purchase, I am practically an expert on the product. So, whilst I am very familiar with the Nivea brand, I have actually used very few of their face products and had no idea which ones suited my skin type and concerns. This was all to change at the Maxted Thomas PR Gala Dinner at ABBW.
At the Gala Dinner, the Nivea reps each had iPads which had an App that allowed them to recommend the best Nivea products for your individual needs. You completed a 60 second survey, choosing up to three skin concerns that you wanted treated. I think I choose anti-ageing/wrinkles as well as acne/problematic skin - yes, I have one of those annoying skin types that, as well as having fine lines that show my age, I still bloody well get the pimples I should have left behind in my teens.

Based on my choices, the following products were recommended to me:

Q10 Plus Anti-Wrinkle Light Day Cream

This is a lighter, non-greasy version of the original Q10 Plus Anti-Wrinkle Day Cream, specifically developed for combination and oily skin, for faster absorption and a non pore-clogging finish. The original Q10 Plus Anti-Wrinkle Day Cream is described by Nivea as an 'intensive hydrating Day Cream increases the natural Q10 level, fights wrinkles from within and visibly smoothes the skin'. It also contains SPF15 to prevent sun damage from causing new wrinkles (though if you are spending extended periods outside I would recommend additional sun protection such as Nivea's Light Feel Daily Face Veil).

I have only been using this for a couple of days and it is both incredibly hydrating and super light so it leaves my skin feeling soft and hydrated without being at all greasy. At this stage it is too early to comment on any anti-ageing effect so I will report back once I have given this cream a decent test drive but my first impressions are good!

Q10 Plus Anti-Wrinkle Night Cream

Like the original day cream, the Q10 Plus Anti-Wrinkle Night Cream contains Q10 and creatine to minimise existing wrinkles and prevent new ones from forming. It also contains vitamin A to assist the skin in healing itself overnight. I have yet to try this cream as I am avoiding vitamin A at the moment so will be reviewing this at a later date.

In addition to the products recommended by the App, I was also provided with some Daily Essentials Refreshing Facial Cleansing Wipes as I mentioned that I was a bit of a lazy cleanser. I am seriously in love with them! I have been using them every evening and for such little effort they really do remove all the daily grime on my face - it's quite incredible what comes off!

I was hoping the App would be available online for everyone to use but I can't find it anywhere. It was definitely available earlier in the year, through their Facebook page, but perhaps it has been taken down while they run the In Store/In Mall Skin Specialist sessions in celebration of 100 years of Nivea. To see if the Nivea Skin Specialists will be in a shopping centre near you, have a look at the list of locations here. I really hope that once the Skin Specialist sessions are over, Nivea will put the App on their website as it really is a brilliant tool to work out which Nivea products will be right for your skin type, especially as, in the majority of places that Nivea is sold, there is not a dedicated sales assistant who can assist with product choices.

Have you used the Nivea App to work out which products best suited your skin type?

Have you taken part in any of the other festivities to celebrate 100 years of Nivea?