Monday, 22 April 2013

Priceline selling grey market fragrances

Today I was sent a press release from Priceline which included a gift guide for Mother's Day. Ordinarily, I quite like these press releases as it gives me some good ideas about what to write about. Amongst other beauty items, the press release contained four perfumes - from Lancome, Estee Lauder, Juicy Couture and Marc Jacobs. You might have seen my little rant yesterday about how I was pissed off that Priceline sold grey market Orly polishes. In light of this, I decided that I would contact the PR's from each of these brands to find out whether Priceline was an authorised stockist for the perfumes. This is what I found out from the PRs:

Priceline is NOT an authorised stockist of Lancome.

Priceline is NOT an authorised stockist of Estee Lauder.

Priceline is NOT an authorised stockist of Juicy Couture.

Priceline is NOT an authorised stockist of Marc Jacobs.

This means that Priceline are also selling fragrances sourced from the grey market.

What is so bad about grey market fragrances?

I have gone into the whole issue of grey market cosmetics in much more detail here, but basically grey market fragrances are fragrances sourced from a non-authorised seller. This means that the authenticity of the fragrance cannot be guaranteed. So, you might be buying a cheaply made fake perfume or a genuine perfume that has been diluted to make it go further, or a genuine perfume that has been sitting in a warehouse for the last 10 years. This is bad, not only for the consumer who might end up purchasing a fake perfume made with dodgy ingredients that could cause a reaction, but also for the brands. If someone buys a perfume that they believe is genuine and it smells terrible, or has really poor staying power (due to being diluted), or worse case scenario they have a severe reaction to the dodgy ingredients, then they will never buy that perfume again. They will also most likely complain to their friends, or complain online.

StrawberryNet are probably the most well know seller of grey market cosmetics. I don't think that any brand would authorise them to resell their stock. However, when you purchase from them most people do so knowing that they are taking a risk that they may end up with a sub-par product. The problem with Priceline selling grey market cosmetics and fragrances is that the majority of people would believe that they are buying genuine products from an authorised reseller. Now, I am not saying that Priceline are selling fakes. I don't know know whether the fragrances they sell are fake or genuine - but that there is the problem - I don't know if they are fake but then I also don't know if they are genuine as they have not been sourced from an authorised distributor.

I am not trying to bad mouth Priceline here as I have happily shopped there for years. However, I do believe that we have the right to know whether we are buying genuine stock or not. As long as you are educated and are happy to take the risk of buying grey market cosmetics and fragrances, then go for it. But, I would hate for people to end up disappointed with their purchases and not know why it was not as good as they were expecting. Not all the fragrances in the press release I was sent were cheap. One was selling for $140, which is a lot of money to spend on something that cannot be guaranteed to be genuine. Up until yesterday I had no idea that Priceline sold grey market sourced goods, so I suspect that many other people would be similarly blinded to this fact.

Anyway, I am not saying don't shop at Priceline. Just trying to educate. If you are looking to purchase genuine fragrances, your best bet is Myer and David Jones. Or, if you are in doubt, go to the website for the brand of fragrance you are purchasing and it will either provide a list of authorised stockists or a customer service number that you can call.


Has this changed your opinion of Priceline at all? What are your thoughts on the grey market? Do you prefer to steer clear and spend your hard earned cash on genuine products or do you prefer to hunt down a bargain?






Comments (24)

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Hi Sarah, wow what a great article and very interesting read. Thank you for informing consumers and even fellow bloggers! xoxo Tammerly @Spoilt
I always had my doubts but they were never confirmed. I usually stick to purchasing fragrances when I am overseas or from Myer.

Does this also mean that Target sell grey market fragrances too? (Though on a smaller scale as they don't seem to stock as much as Priceline...)
3 replies · active 621 weeks ago
I can't confirm whether Target sell grey market - I'd have to chase that up with the PRs. Their NP Set stuff is all genuine, though I have to admit thaI have never checked out their fragrance range.

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Kristine Simmonds · 621 weeks ago

Well with target's fake MAC scandal you'd think they would have learned their lesson about grey market stuff!
Yeah...I'm really surprised that they would do it. I guess it is legal but still, like you said, Target thought that they were importing genuine stock and now have a massive lawsuit on their hands

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Great post. I would never have suspected this, so thanks so much for bringing this to light. It will certainly make me think twice before purchasing a perfume from there!
3 replies · active 319 weeks ago
I was exactly the same. I might have suspected it at Chemist Warehouse but not at Priceline. I think most peopl wouldn't have suspected it.

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Sara and the restm please be warned and let everyone around you know!! Chemist warehouse and Priceline are both selling fake perfumes. I have imported perfumes for 5 years and i know each and everything about the perfumes and the grey markets.

1- random test, pick a clear glass perfume and hold a mobile torch underneath... do not shake the perfume, you'd see unfiltered precipitates of particles floating in the liquid.
2- absence or very low alcohol gives an oily texture to the liquid. Spray on your hand and blow air for 10 seconds... if its shiny and doesnt dry out then its SUPER fake. its just a perfume essence, doesnt matter if EDT or PARFUM...
3- EDT should last 8-10 hours, PARFUM should last 10-24 hours.. 1-2 hours perfumes arent perfumes they are body sprays! please know this fact and dont fall into grey areas of business
4- the stores are still legit as they fulfill import laws, local laws of selling and have all the paperwork. the government cares about the tax and duties. Fragrance isnt a patent thats why anyone can copy anyone!! the businesses are using loopholes of the market and hence selling fake stuff.
5- the finishing of product, the spelling mistakes, the bad quality packaging all gives you a clue. the max drop in price is a huge clue. Best Sellers like Aqua Di gio will sell even if you make the price from 100 to 200 $. Why would anyone drop it to 40@Chemist Warehouse. This is defying Supply CHain Principles.
I was suspicious of the heavy discount at chemist warehouse so i picked two perfumes, Joop and Issey miyake, Joop had floating particles and Issey miyake had a product code that wasnt part of Issey Miyake's core product (Confirmed through an internal contact working in Issey Miyake) This was 5 years ago

Yesterday, 11/02/2019 i tried five perfumes at Priceline!! Hugo Boss Bottled night, Tommy men, azzaro Chrome. All three had oil base in them and left a mark on my skin, the skin stayed oily where the perfume was sprayed. Shows lack of alcohol in the perfumes. In saudia people sell similar stuff like Oud and Ittar which is an oily concentrate of fragrances.

The counterfeit perfume companies around the world try to steal the original notes and make a copy thats 70-80 percent similar to the original. But they cant mix this fake liquid with Alcohol and T20 liquid etc. THey cant filter it using sophisticated machines. This will all make the item too costly to distribute. They can copy images and print it on packaging. THey can make similar bottles with rough edges and poor quality, caps will come off, wont get locked, the nozzle will leak, the bottle neck tightening ring will not be made of steel or cool looking material, the color might come off if scratch with nails, the barcode will look fake, spelling mistakes everywhere....
Interesting thanks for bringing this to your readers attention. I have never purchased fragrances from Priceline (except for a Brittany Spears *cough* don't judge). It would make me think twice about purchasing these brands- I normally wait to shop duty free. I wonder if this is the same for Chemist Warehouse?
1 reply · active 622 weeks ago
I am not in the position to judge. I *cough* own Paris Hiltons perfume!

I am pretty sure that Chemist Warehouse are the same. I know that they are definitely not authorised to sell Lancome though would have to follow up with the other brands PRs to be sure.

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Thanks a lot Sarah. Very informative article definitely for me .. and yes this has definitely changed my opinion about Priceline cos I could never have imagined that the Products could not be genuine .. So thanks for sharing this with us and I agree its always good to be educated and then the choice is up to us .. thanks
1 reply · active 622 weeks ago
No problems at all. I have to say that finding out they sell grey market did change my opinion as well. I will prob still pop in to get essentials and brands I know to be genuine like Nivea etc but won't be getting any perfume or nail polishes anymore

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Wow, thanks for this. I have to say, the cheap prices have always made me suspicious but I figured that Priceline had a good reputation so maybe they just had good buying power or something. I am totally UNIMPRESSED by this. It definitely changes my opinion about Priceline and makes me question their ethics and other business practices. I will stick to trusted brands and question everything now. It's tarnished their image for me.

The only thing I buy from Strawberrynet is shampoo/conditioner. Do you think they could be fakes too, or are just the cosmetics grey market?
1 reply · active 622 weeks ago
I personally don't trust anything from StrawberryNet though have heard many people claim that everything they have gotten has been good. Grey market doesn't necessarily mean fake - just means that it hasn't come from an authorised distributor. Different countries have different pricing (ie Australia is much more expensive than Asia), so they might sell products that have been branded for the Asian market to people outside of the Asian market.

I couldnt say whether your shampoo/conditioner could be fakes...they might be, or maybe old stock, or genuine, or stock aimed for other countries...thats what I don't like - the not knowing.

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OMG! Thanks for letting us know! never knew they were that dodgy and is kind of disappointing :/
1 reply · active 622 weeks ago
Yeah it seems that most people were completely unaware. You expect it online or from ebay not not from a major retailer.

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Great article. About 5 years ago I bought Bvlgari from Priceline. Had always purchased it from DJ's or Myer. Hwr Priceline was 1/2 the price. Every time I used it, I would end up with a rash so I wrote a letter and complained, questioning the authenticity of their product. They gave me a refund, assuring me the product was genuine but I have never bought their cheap perfumes again. They should be required to stipulate their perfumes are grey imports. It is misleading the consumer.
this is an awesome blog to read for girls.
Great Article from great person :)
this is an awesome blog to read for girls.
This is the most uneducated post I have read today. Yes Pricelist is an authorised stockist of those brands you mentioned.

Price list purchased Lancome perfumes from L'Oreal, Estee Lauder and Clicnique perfumes from Estee Lauder, Juicy Couture and Marc Jacobs from Coty Prestige. Those are the authorised distributors as well as the brand owners for those brands.

Lancome does not own Lancome brand, L'Oreal does!

Marc Jacobs does not own Marc Jacobs perfumes, Coty Prestige does.

You need to educate yourself more on who own what in fragrance industry. Do you think L'Oreal wouldn't mind that Priceline purchasing Lancome from grey market while they stock the full range of L'Oreal Paris?

Same goes to Chemist Warehouse. Its all part of a big market segmentation that those company play so people like you keep purchasing your perfume from Myer while those bargain hunters can go to Chemist WH or Priceline. Either way they still get the sales.
We can relate to your blog as we are subscription-based online perfume store. We offer genuine designer and niche colognes and perfumes to choose from as our mission is to help you in finding the right scent, suited to your personality for a specific time, mood, and occasion. We are revolutionising the traditional way of choosing perfume by bringing the ultimate fragrance playground right to your fingertips. With monthly subscription service (starting at $19.95 a month), members can choose from hundreds of designer colognes and perfumes each month!

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