Thursday, 23 February 2012

Sephora Australia rumour...

I have just returned from my trip to Hawaii (hence going AWOL again!) and before I get into my haul posts there is something else I need to tell you. I might have some exciting news, though could possibly be just spreading another rumour that may actually never eventuate (I hope not). When I was in Sephora for the second or third time (I managed to squeeze in 3 visits in about 4 days though did not get an especially impressive haul as my beauty stash at home is bordering on ridiculous!), I was whinging to the sales assistant that there were so many great brands in here that I just couldn't get back home and that Sephora won't ship to Australia. She then told me that she had heard a rumour that Sephora would be opening a store in either Sydney (I hope so!) or Melbourne by the end of the year and that once a store does open it will mean that you will then be able to order online Australia wide. Admittedly the prices we will be paying will be Australian prices which I suspect won't be as pleasing on the wallet as American prices; however, I am mostly excited about getting access to brands such as Urban Decay, Make Up For Ever and easier access to Philosophy.

I don't know how much to believe about this rumour - I mean, would this sales assistant really have inside information into Sephora's expansion plans? We can always live in hope, can't we.


If the Sephora rumours are true, what is the first product that you would purchase when it lands Down Under?

Comments (20)

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I'm in two minds about this. It would be great to have a simple way of buying things from there, but I'm worried it will be super expensive which takes away some of the excitement of having it here. If we are paying 2 - 3 times the US price (especially when the AUS dollar is so strong) it doesn't make me jump for joy. But if they could offer a competitive price, then I will be extremely happy!
That would be amaze-balls if they opened in Australia! If the prices were pleasing I'd be laying my hands on as much Nars as I can get. I really hope they do good prices though, I loved shopping at Sephora so much when I was in the states.
man i hope thats true! and for a similar price range too!!
I don't think similar price range is possible. You have to consider shipping, rent, labour expenses and other bills too. Hence, mark-ups are really high in Australia. But I'm definitely looking forward to Sephora coming over here (if it is true).
Nah, it's not happening... this is like the 10th time a rumour like this has gone around
I was at Sephora in Rome in October 2011 and was told by the shop assistant that Sephora would be opening in Sydney very soon!! Don't believe it's happened yet.
It would be great because I would buy myself Henriksen truth serum, it wont be nearly as cheap as the US but alot of it is because we have such a high mark up on cosmetics. Imagine how crazy everyone would go if prices were reasonable here as well
The rumour could be true. I subscribe to emails from Westfield Southland and one of their questionaires was about new stores for the shopping centre - including Sephora. I voted a 'yes' to that so hopefully there will be one in Oz soon!
I just go back from Hawaii about 2 weeks ago and a number of staff told me that they will be opening a store in Melbourne by either the end of this year or sometime next year.
1 reply · active 668 weeks ago
wow - so this looks like it is a reality!!

From: notifications@intensedebatemail.com
To: starran@hotmail.com
Subject: http://sarah-thescienceofbeauty.blogspot.com/ - New comment on: Sephora Australia rumour...
I am afraid the chances of this being anything other than a rumor that has trickled down through the staff grape vine is slim to none. I posted very similar news back in 2010 (if you missed the post it is at http://theplasticdiaries.com/other-stuff/exclusiv... and it was from someone much higher up in the LVMH food chain.

It is more likely the old rumor is still being pushed to complaining Aussies to shut us up.
1 reply · active 668 weeks ago
Haha, what a shame. Iwasn't so sure at first but then so many people have said that they have heard similar that I started to get really hopeful. I guess if there is still no news at the end of the year then it was just a rumour...

From: notifications@intensedebatemail.com
To: starran@hotmail.com
Subject: http://sarah-thescienceofbeauty.blogspot.com/ - New comment on: Sephora Australia rumour...
That's a shame, I would love a Sephora in Sydney even thou I live in QLD but I would make the trip to Sydney just to shop at Sephora, I was in Hawaii a month ago and shopped up a storm at the Waikiki store.
1 reply · active 667 weeks ago
Haha. I went back to the Waikiki store 3 times, paranoid I had forgotten stuff!

From: notifications@intensedebatemail.com
To: starran@hotmail.com
Subject: http://sarah-thescienceofbeauty.blogspot.com/ - New comment on: Sephora Australia rumour...
Hopefully it actually is! As I was googling the rumors I found a trade mark filing at http://www.ipaustralia.com.au/applicant/sephora/t... from November 2011!
1 reply · active 666 weeks ago
wow - this is sounding serious!! I think it might actually be true!!

From: notifications@intensedebatemail.com
To: starran@hotmail.com
Subject: http://sarah-thescienceofbeauty.blogspot.com/ - New comment on: Sephora Australia rumour...
There's a Sephora opening in Bondi Junction Westfield
1 reply · active 665 weeks ago
Wow. Has it been confirmed?

Sent from my iPhone
Wow, this is fantastic news. I too love Sephora, first discovered them in Monte Carlo.
I must see if they will sell our Romy Range for all our Romy users.

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