Years ago, Lush had a sister company B Never Too Busy to be Beautiful. B Never produced the most stunning makeup range, with really vibrant eyeshadows, gorgeous lip products as well as some amazing perfumes and body products. In fact, I wore one of their perfumes - Two Hearts Beating as One, to my wedding (I will review this in my Rose Quest). Unfortunately, B Never closed down in 2009. I was never lucky enough to try their makeup range but always hoped that one day Lush would bring some of it into their stores. (Have a look here if you would like to see swatches of the B Never makeup range).
I have just found out, thanks to Su from My Perfume Diaries, that Lush is now releasing a makeup range. I was so excited when I found out that I went straight to BeautyDirectory to see if I could find out more information, and below is what I uncovered. The range is called Emotional Brilliance. All the colours are laid out on a wheel, you then spin the wheel and grabbed the three colours that jump out at you first. These are the colours you are psychologically drawn to. From Temptalia:
These three chosen colors will then be placed in the middle of the wheel in the order they have been picked. The first color choice symbolizes your STRENGTH OR WEAKNESS; the second choice represents your SUBCONSCIOUS NEED; while the third choice is your TALENT and it is what you require to achieve your subconscious need.
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| Image courtesy of Musings of a Muse |
You might end up drawing out three colours from the one range (ie all eyeliners) or a mixture - it doesn't matter. The colours can be worn together but don't have to be. The range is entirely vegan. Below are the products that are included in the range and their descriptions (inages and descriptions courtesy of BeautyDirectory).
Charisma Skin Tint
Lush Charisma Skin Tint can be worn under your make-up to give the skin a healthy, warm glow. Tint is great on tanned skins or for paler skins to give a bronzed effect. $19.95
Cream Eyeshadow
Lush Cream Eyeshadow is bold and colourful. The base softens easily into the skin with rose petal infusion and skin-softening almond and jojoba oils that are caring on the sensitive eye area. Glycerine will help carry the colour onto the eyelid and capuacu butter helps set the colour pigments so the formula stays in place and lasts. $24.95
Emotional Brilliance Translucent Face Powder
This translucent, ultra fine, light-reflecting face powder is suitable for all skin types. It can be used over foundation to set it in place and create a shine-free finish or on its own to even out skin tone for a natural look. It won’t dry the skin out as it contains softening jojoba oil that allows the pigments to be delivered onto the skin smoothly, without dryness. Jojoba oil is also exceptionally nourishing for the skin and creates an excellent protective barrier between your face and the elements. The powder can be smoothed onto the upper eyelid to prevent eyeliner from smudging. The face powder has a talc base that delivers the pigments onto the skin smoothly with no mineral oils or preservatives to irritate skin. $19.95
Eyes Right Mascara
Feeling Younger Skin Tint
Lush Feeling Younger Skin Tint contains orange pigment which works as a reflector on the skin making it look bright and youthful. Use it as a highlighter on the brow bone and eyelids or under the eyes. $19.95
Emotional Brilliance Liquid Eyeliner
Lush Liquid Eyeliner has a no-smudge formula that sets quickly and is long lasting. The eyeliner is made with a base of eyebright infusion, a herb with an ancient tradition of use for the eyes. Available in Independent and Fantasy. $24.95
Emotional Brilliance Liquid Lips
Lush Liquid Lips uses Lush super softening ultrabalm as a base. The ultrabalm combines organic jojoba oil, candelilla wax and rose wax to soften and soothe and carry pigment. Lips will be brilliantly coloured and left soft and smooth and deeply moisturised. $24.95
I have searched around but it appears that swatches have not yet been released for this range. It is being released, worldwide, on 21st July 2012 and I can't wait to get my hands on cream eyeshadow or some of the lip tints - they all look absolutely stunning from the press images that have been released.
Who else is excited about Lush releasing a makeup range? What product do you most want to try first?